Berlin-based Dojo Madness has managed to secure €2 million (~$2.25 million USD) in funding from investment firms like London Venture Partners and angel investors like Super Evil Megacorp’s Kristian Segerstrale to continue producing eSports coaching tools.
This is symptomatic of the growing appeal of eSports; as the audience for eSports grows, so too do the number of people excited to try their hands at learning to play games at a competitive level.
Companies like Dojo Madness are springing up to try and capitalize on that excitement with products like Lolsumo, Dojo Madness’ recently-released Leage of Legends companion app aimed at helping players improve by (among other things) providing custom character builds, item guides, and data on how they’re performing in-game relative to the rest of the League of Legends community.
“It is our mission to make eSports games more accessible by providing tools and content that help players master those games faster,” Dojo Madness CEO (and ESL [Electronic Sports League] co-founder) Jens Hilgers stated in a press release confirming the investment. “With our Sumo apps, Bruce.gg and upcoming products in our pipeline we are very excited to contribute to the continued evolution of the eSports ecosystem.”
Dojo Madness also plans to launch its new Bruce.gg eSports broadcast platform at a major Dota 2 ESL tournament in Germany later this month. The platform is meant to provide “near real-time” match analysis, and the company is hoping to expand it to encompass games like League of Legends and Counter-Strike: GO in the future.